Do I really need an email address?
“Staying in touch with contacts is as important as getting them in the first place.”
Introduction:
If you've ever thought "I've lived this long without an email, why do I need one now" you are not alone. However, these days having an email address is not just for techies or teenagers, it's important for everyone - you and old.
Let's explore why having an email address does not only keep you in touch with people, it also makes every day life tasks much easier (tasks you may not have thought about!).
Do I really need an email address? (spoiler alert - YES you do!)
Wait - what actually is an email address?
Think of an email address like a digital mailbox. Like the one at the end of the driveway, but online. It helps you stay in touch, sign up for things, and lets you be a part of the outside world without needing to be a tech genius.
It looks a bit like this [email protected].
You can use it to send messages to people, it lets people send messages to you - all without going to the Post office or licking a single stamp.
Still not sure why you need one? Let's break it down.
What would I use an email address for?
So glad you asked!
Email addresses can help you
3. Become an authority
Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.
4. Build relationships with potential customers
One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think will resonate with them. These interactions also make it easier for you to keep up with what people are saying and sharing on social media.
5. You can repurpose blog content for social media
This is a great way to get more mileage out of your blogs and increase traffic. However, it's important to use the right type of content on Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of posts.
If you are looking to make money online, affiliate marketing has become one of the most popular. Affiliate marketing allows bloggers to earn commissions by promoting products and services from others. The blogger does not need to own any product or service to be able to promote them. All he needs is a link to the product or service which he wants to promote.
6. It drives long-term results
A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on your brand.
Your blog serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to provide valuable content with value in return. The more time readers spend on your website, the more chances there are for them to get familiarized with your business and become customers down the line.
7. Blogging helps with link building
Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back to your website and help increase its authority.
You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.
If you have a blog that has been around for a while, you may find yourself having trouble getting new readers. If this is the case, there are many things you can do to get more traffic to your site.
You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of interest and benefit to them. You will also want to provide quality content on a regular basis.
Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new articles.
8. It increases SEO
Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.
If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when they type in a keyword or phrase into their browser.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.
